The Masters Golf Tournament may be a wrap, but golf season is just starting to heat up, and if there’s anything our resident golf enthusiast Glenn White will tell you, it’s that RCS’ passion for the sport runs deep. We’ve spent a lot of time on the green and in the studio over the last two decades working with the Golf Channel and NBC Golf. Check out this timeline we’ve created featuring some of our favorite highlights from our work in golf graphics.
2010: RCS kicks off its first project with the Golf Channel, developing a 24/7 automated ticker system for domestic and international Golf Channel broadcasts, and interfacing stats from all of the worldwide Golf Tours.
2011: Golf Channel’s creative services group and RCS team to complete a rebrand of the network’s signature show “Golf Central,” including the design of open and pre-rendered elements, creation and build of an insert package, and development of interfaced data for graphic elements.
2012: Golf Channel and NBC Golf debut new broadcast graphics with real-time match score updates powered by a custom RCS Match Play application.
2013: “Morning Drive” launches on the Golf Channel with dynamic graphics – including opens, bumps, topic bars, full screens, video boxes and more – all designed and developed by RCS.
2014: RCS executes a digital makeover for Golf Channel, with a focus on its “Spotlight” tournament coverage. The refresh includes a new data automation solution that gives viewers an in-depth look at each golfer’s stats. For live coverage of the 2014 Ryder Cup, Golf Channel also partners with RCS to bring fans the innovative, second-screen experience “Alternate Shot.”
2015: Golf Channel spruces up its Arnold Palmer Invitational coverage with innovative augmented reality (AR) graphics from RCS, including promos, course description, pop-up scores, hole results and more. RCS also interfaces with PGA’s ShotLink statistics system to display real-time stats in a leaderboard graphic.
Looking back we’re not only amazed at how much graphics and technology have evolved, but also at how we’ve grown as a company. We’re now entering a new age of digital production which makes coming into work each day all the more fun. We can’t wait to see what our next golf project will entail.