Burbank, Calif.—October 6, 2015
When local or national news report that the latest controversy is ‘blowing up on Facebook,’ you most likely understand what they mean, but what if you could actually see it broken down by mentions, demographics and other stats?
We’re excited to reveal that our Public Content Solutions team has been working with Facebook to make these kinds of visualizations a reality for newsrooms and media outlets, with “Facebook Now.” The application culls Facebook data, allows a controller to select the desired data to display, synthesizes the information and transforms it into a real-time visualization on-screen. By combining Vizrt technology with custom RCS control software, the app makes the data accessible via Facebook’s API for real-time display in an animated layout.
“Facebook Now” debuted this week as Facebook Media Solutions unveiled its new offering for broadcasters in this announcement, which names RCS as one of its partners. The technology can be previewed on multi-display installations we created for the company’s New York and Menlo Park offices, and is part of the social network’s larger effort to provide broadcasters with new tools that enhance the social viewing experience.
We’ve worked closely with Facebook’s Media Solutions team to ensure a range of modifiable templates for the system, which make it possible to illustrate everything from leading topic trends to top posts, popular Instagram photos and more. And, we’ll continue to collaborate as we evolve the application, adding new visualizations and templates.
As we expand Facebook Now’s capabilities, we’ll also be introducing new functionality to Ignite, which powers the displays. RCS Ignite fuses real-time data, social media and news with 3D graphics to share 24/7 coverage of breaking developments. Though “Facebook Now” marks our first application of the technology, it has the potential be applied in a variety of settings.
If you’re interested in learning more about how you might be able to give new life to the stories, people and media trending on across social networks for your program, live event or video installation, contact: firstname.lastname@example.org.