Live sports represent the most valuable properties in media today. The only constant about sports media is that it is always changing. However, what others see as an increasingly fragmented landscape, Reality Check views as an opportunity to engage more comprehensively with an audience. Our team is well versed in launching networks for both teams and leagues, establishing a unique, local presence for network affiliates, as well as partnering with a sports media property to fashion a new brand. This multifaceted experience enables us to solve the most complex puzzles in the sports media landscape for multi-platforms.
The success in the graphics we create do not come from design, but rather, an in-depth understanding of live sports television production and workflow methodology. In most of our projects, design is less than 10% of the overall project. We prioritize workflow efficiency, ease of use, and graphics optimization in addition to the aesthetic design. If the first three criteria are met, then a good design becomes a great solution. We’ve come to understand that a great design does not guarentee a successful launch – A well thought out strategy does.
[quote align=”center” color=”#999999″]Live sports events represent the most valuable properties in media today. RCS enhances the in-game sports experience… by allowing fans to be more engaged then ever to their favorite teams and events. Its customized software and hardware solutions infuse real-time data with graphics to facilitate dynamic on-air experiences.[/quote]