Ahead of NAB 2017 Singular announced the release of Singular.Live, a cloud-based platform for OTT that allows content producers to easily design, build, control and publish interactive graphics on top of live video feeds for delivery to a range of connected devices. Singular.Live is backed by investment partner Reality Check Systems.
Singular.Live is built on common web standards and an open architecture to streamline the production and delivery of compelling live content to most web-enabled devices – from smartphones and tablets to desktop computers and smart TVs. It enables broadcasters, live production professionals and streaming enthusiasts to deliver customized graphics for each viewer from language localization to targeted ads, interactivity and more.
The silos of TV, web, mobile, and social networks are merging, and video content will evolve accordingly. Content producers will strive to better know their viewers, personalize the content they deliver to them, and engage viewers in different ways with the content. Viewers want to have more control over the live content they see. How cool will it be if a Real Madrid fan will get a different coverage of a live game than the Barcelona fan? What if just by clicking on an icon on the video all the tennis match stats appear?